If we come together as a Black community any challenge can be conquered. The Juvia's Place founder added, "I strongly believe resources are limited in the Black community, however, togetherness is the strongest quality any group of people can have. We have to realize as people of color we don't have the same resources as most commercial brands."
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UPDATE - SOME PEOPLE ARE NOW RECEIVING SECOND EMAILS THAT THE ENTIRE ORDER WASNT CANCELLED AND JUST THE ONE ITEM - SO FAR IM SEEING ITS UNICORN BLOOD. She said, "I think Black-owned brands get the most heat for minor issues. Some people are now receiving emails that their orders for their deluxe boxes are cancelled due to insufficient stock. It's ironic that in 2017 Eburu commented on the fierce scrutiny Black-owned businesses are subjected to, not knowing that her company would be targeted in the coming years. Her products are designed to embody African culture, vitality, and pride–so wouldn't the disservice to the Black community be to refuse mainstream attention?
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So how was Juvia's Place supposed to remain "loyal" to its customers? By rejecting free exposure to millions of new customers?Įburu soon made it clear that her company is about representing Black culture in a major mainstream industry that's historically overlooked (and commodified) the Black community. Instagram has really grown our business, so we've had to learn to be really protective of our brand and always put our customers first." When asked what's the biggest lesson she learned in the first three years of operating her company, Eburu said, "We always knew social media was powerful, but we didn't know how powerful. Juvia's Place rose swiftly in popularity thanks in part to Instagram. African festivals, music, clothing, the artwork, the environment." "Anytime I have to create a new palette or new product I think of culture, the food, the spices, everything. Cancel racist Jeffree Star for good before Jenna Marbles, says Angry Internet, as fans slam hypocrisy. "Most of our palettes are very vibrant and colorful," Eburu said. It just doesn't make any sense why we're not represented fully in the cosmetic industry."Īmong Juvia's Place most popular palettes are "The Saharan," "The Nubian," "The Zulu," and "The Afrique." Eburu said she's inspired by all aspects of African culture when she names a new product. I feel like the market is here, we're here and we're beautiful. I took a look at the beauty industry and there was nothing that truly represented the black culture as a whole. In 2017, Eburu said in an interview, "When I was creating my palettes I wanted each palette to be representative of the African culture and art.
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